Honey Birdette HQ
Scope: Base Building Upgrade + Fitout
Services: Design + Project Management + Construction
Sector: Workplace
Size: 313 sqm
Program: 6 weeks
Maxam+Co was engaged by luxury brand, Honey Birdette, to design their head office in Sydney’s CBD.
At the outset, the project presented a critical constraint: the client had already signed the lease and had given Maxam+Co one week to complete the design stage, with construction to commence immediately thereafter. The vast majority of the work was carried out in just two weeks.
The design brief was to create a space that imbued a sense of the ‘special’, and that paid tribute to the building’s heritage features while representing the company’s highly contemporary brand and workplace culture.
By design, the space radiates from the central lift shaft and reception area, with adjoining spaces being connected via efficiently planned passage doors and circulation zones.
Original heritage features, including timber floors and windows, plaster ceiling and exposed brickwork, were appropriately highlighted and any new insertions were kept materially restrained and maximally functional. Every odd nook and cranny was accounted for and offers a discrete function – integrated storage, photographic studio, dressing room, along with general facilities and workplace requirements.
The balance struck results in perfect harmony between the old and new, rawness and luxury, formal and informal.
